Prepared for Cytidel
Beachhut PR with Prime Directive AI · July 2026
We went through your scope of work line by line. Some of it we can do well. Some of it we should not be the ones doing, and it is better to say that now than three months in.
The short version: we build the systems, your team runs the day to day.
| What you asked for | Us | Detail |
|---|---|---|
| What we would build | ||
| AEO and SEO | YES | The most urgent gap. We asked the five questions your buyers ask ChatGPT, Claude, Perplexity and Gemini. Cytidel was not named once. More than a dozen competitors were, including one you told us you compete with. |
| Website redesign Brand identity, UX and IA | YES | We design the structure, the capture points and the tracking, and project-manage it. You said the front-end build stays in house, which works either way: we can hand over a blueprint or build the whole thing. |
| Website as a conversion lead engine | YES | This is the same job as the redesign done properly. Server-side analytics, forms writing straight to your database, and every touch wired back to a source from day one rather than reconstructed later. |
| MQL scoring and attribution | YES | One dashboard that captures, scores against your ICP, attributes and reports. We run this today on our own pipeline: 16,417 contacts scored on email, calendar and LinkedIn signal, with attribution live from the first lead. |
| A published index from your exploitation data | YES | Not in your brief, but the thing we would push hardest for. You already have the data. Publish it regularly and it becomes the figure journalists and analysts quote, which is the most durable way to get referenced. |
| What your team should own, and why | ||
| Ongoing channel management, posting and optimisation is not something we can support right now. What we can do is build the systems and the process so your team runs it properly. In our experience that is the better answer anyway. Someone in house who knows the business, the customers and the tone will always do this better than an agency posting from the outside. | ||
| LinkedIn campaigns Sponsored, InMail, lead-gen forms | NO | We would set up the targeting, the tracking and the reporting, then hand it over. Running the spend day to day should sit with your team or a paid specialist. |
| X: social listening and promoted posts | NO | Same again. We can build the listening setup and show your team how to work it, but someone in house should be watching it daily. |
| Content and social production | NO | Getting an outside team to write in your voice, at volume, rarely works. We would help you build the process and the templates, then your team writes. |
€18,000 in total, exclusive of VAT. Priced against the build work above, without the campaign and content lines we are not taking on.
The campaign and content work matters and should happen. We would rather set your team up to do it well than take it on and do it badly. If you would prefer to bring someone in for the paid side, we are happy to recommend people.